You might have heard of this. A professional product with a consumer price. How about a consumer service too? Prosumers can be the guide to finding unmet demand. 1
Prosumers are a great category. They are interested in the breakthrough product and are generally able to buy the product now or in the near future.
Category creation is the ultimate growth strategy. 2
Starbucks is a prime example of a company creating categories. They did this with espresso-based products. Consumers are receiving better products as a result.
1. Target Profitable Prosumers
2. Category Creation Is the Ultimate Strategy
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