Sunday, May 25, 2014

"center" on content

I came across an interesting concept for content marketing. This was from The Sales Lion in a post that introduced me to The Learning Center. This concept has also been called "content buckets", but I like learning center better. Marcus Sheridan wrote the piece, which I find compelling. Content is, to me, a broad term. It is generally information from an organization which has been published for various reasons.

Content comes in many forms. We usually put our content onto a blog in the form of a post. This introduces us to the information. After that, then what? Well what?

Blogs have generally used categories to organize the information. This is popular and I suggest using categories. Sometimes labels are used.... some bloggers may feel they are the same thing. But is that enough? Probably not. That's because your info, your content could be difficult to find. Blogs usually have search boxes.... but I'm thinking of presentation. Presenting your information as research or resource content. The Sales Lion post strives the same notion. Why? Because there is so much of it now. And the amount is growing.

The Sales Lion post gives an excellent example of a learning center. I find that the format is a recognizable blog format that can be found on Tumblr.

If this is not to your liking, your content resources may be put in the sidebar of your blog or you could create a learning center page and have a link to it. The possibilities are numerous.

What ever format you go with, keep focused on the learning center model. Your readers and others will appreciate the organization.

Wednesday, May 14, 2014

how to get ideas and make then work

Coming up with ideas may be a struggle. Here's 3 items that will help.
  1. Write down on paper your three greatest wishes, numbering them one, two, and three. Look at this wish list every day.
  2. Spend one hour every day analyzing and studying your job. Do this often and in less than five years you will be an acknowledged expert on that job.
  3. Spend one hour every day with a white sheet of paper in front of you and write down every idea you can think of. You will get surprising ideas that will improve your job and performance.

Thursday, May 01, 2014

mission strategy

The message is clear. If you wish to get ahead, you must think and speak strategically. Organizations need a leader who is a strategist; one who serves.

We all contribute operational expertise towards a mission, vision, and value. To possess a strategic plan and way of thinking helps analyze and manage interaction, benchmarking, and system set-up.

Shifting your mindset from functional to strategic is a transformation that helps share vision and position.

Thinking strategically helps to see every part of the organization. This helps build strategic insight. More focus on business, market, and industry is needed to develop a strategic point of view.


General Eisenhower
During WWII, the Supreme Headquarters, Allied Expeditionary Force (SHAEF) had a mission statement. It was the unconditional surrender of Nazi Germany. That mission statement did not change. SHAEF didn't waver or waffle from it. The Allies' goal was crystal clear, from General Dwight David Eisenhower, the Supreme Commander of SHAEF, to the children collecting old bicycle tires in America for recycling, and everyone in between. The mission statement was short and simple, easy to remember, and projected a vision which was unforgettable.


SHAEF knew how many men, tanks, planes, trucks, cannon, guns...... well, you got the picture.
Do you know your picture? If not... paint one. Know your inventory. Know the managers who are in charge of the various departments. Learn and know this now! You can't be a strategic thinker and develop a plan without knowing your resources.

Know the market and anticipate where the general, overall market is going. Have a general idea of technological changes and how these advances are being applied. Don't be shortsighted.


 Your mission and vision won't get you very far if you can't talk the talk. Develop a network of those you feel  are valuable to your organization. We've all heard the value of networking. Put what you've heard into practice. Networking should be ongoing. If you need outside sources, find these folks with LinkedIn and other Social Media platforms. Don't do networking as an afterthought. Instead, develop a network that will serve you as a means of support.

Talk with decision-makers who have a firm grasp of command and control throughout their own organizations. Groom mentor relationships by volunteering your expertise to keep the conservations going. Make this part of your plan and keep to it.


There is a leadership component in all of us. We all have a vision. Perhaps at times it's a bit blurry, but that's where your mission statement comes into play. Becoming a strategic thinker allows you to share the mission, vision, and value of your organization from within and without to customers, prospects, and colleagues.