Successful design outcomes require intentional beginnings. Set clear goals, and have a partner whose skills align with your desired success. Design is a service. Design is an important strategic element of your business. Understand how it can help.
Here's some helpful, effective design tips:
Understand your needs
Understand your consumer
Solve strategic problems
Recognize and break your biases
Understand your capacity to act
Push beyond your comfort zone
Respect your own effort and mold a solution into something you can activate. Understand the solutions, cultural impact, and operational feasibility. If you are able to execute - do it.