The definition of the consumer culture as the way enterprise apps go are social intuitive interfaces that borrow heavily from Facebook, Pinterest, Twitter, and other mainstays.
One solution is the cloud-based collaboration tool that combines social media and project management. Email for project collaboration can be difficult to manage. Plus feed images are popular with marketing team members.
Video is also becoming a popular way to communicate and share ideas.
Coordination of project teams with "spaces" for group conversations associated with calendar events and tasks are special.
When choosing a solution be sure ease-of-use is evident.