According to sources, Boeing is negotiating to buy 10,000 licenses for Movable Type software from Six Apart, Ltd. Is blogging about to go full-bore corporate?
And if it does, does this mean that the "newness" of blogging will keep the blogosphere from growing like it is now? Perhaps. However this may well be what blogging needs to gain some serious recognition. The corporate structure of information sharing and gathering will most likely evolve so that the data will be shared faster.
With Boeing looking at blogging, surely other corporations can't be far behind.