Thursday, April 21, 2005

Google search memory in beta testing

Google wants to become an extension of a user's online memory. Google on Wednesday (04/20/05)launched a personalized Web search service that stores users' search histories, builds individualized search data into Web results and suggests related searches.

Called My Search History, the service, currently being beta tested, is available through Google Labs, the company's site for service prototypes. With the search-history release, Google Inc. joins competitors such as Ask Jeeves Inc., Inc.'s and Yahoo Inc. in attempting to make search more personal.

Marissa Mayer, director of consumer Web products for Google, said My Search History should eventually become an integral part of Google.

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