Joost, the new P2P - based video start-up will "broadcast" Viacom's music videos, and other programs. The roster includes MTV, Comedy Central and Paramount motion pictures. This news was broke by The Wall Street Journal. The terms of the deal have not been disclosed. Viacom now becomes a "key launch partner".
Joost is about TV-like programming. Joost just recently closed a $45 million dollar financing deal.
Joost can be accessed with a broadband Internet connection and offers video content to viewers for free. Joost features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Warner Bros. Television Group also announced it will be bringing progam offerings to Joost as well. The Warner Bros. Television Group is experienced in bringing new television viewing models to the evolving television industry.
Joost offers instant messaging, chat and search in the television watching experience. The viewer has control over what and when to watch a program.