Monday, March 21, 2005

Corporate Blogging: Ready for Prime Time?

Steve Rubel at Micro Persuasion conducted a random blogging survey in New York's Grand Central Station this week, asking random commuters about blogs.

Slightly more than half of the 32 people questioned knew what blogs were, and 6 of the 32 (19%) said they read blogs.

click on the link for the entire story.

1 comment:

mike81859 said...

The corporate world has not yet realized that blogging is an excellent communication tool. Not only internally, but also externally to customers, consumers, and prospects. The "p-r problem" with blogging might be that it is equated with people who only write about eating cereal for breakfast or breaking up with a boyfriend.... stuff like that. Blogging might need a new name...perhaps the name is a corporate turn-off. I am convinced that blogging has a corporate future. Probably a matter of time and image.