Wednesday, November 30, 2005

online activities

According to Harris Interactive for iCrossing, 75 percent of survey respondents reported getting directions or finding maps online via search engines - the second most common activity online. The following are online activities for which U.S. adult internet users utilize search engines, as a percentage of respondents.

  1. Researching specific topics 88%
  2. Getting directions/maps 75%
  3. Looking for news or information about current events 64%
  4. Conducting general surfing/trawling 62%
  5. Using the Internet instead of the phone 54%
  6. Shopping 51%
  7. Looking for entertainment-related Web sites/activities 47%

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