my dad drank it

I came across a post about product placement. In two products' cases the placement is on the show Mad Men. The products are Lucky Strike cigarettes and Canadian Club whiskey.

The article is on avclub.com

One item in the article suggests why we partake in products is because our parents used them.
I go along. I don't drink Canadian Club much, but when I do I think of my dad. Because he drank it.

Books, DVDs
Advertising and Mad Men on Amazon

melding ad and the brand

Social media has revolutionized the advertising spectrum. The brand has been elevated to levels which promotes the advertising as well. The advertising platform is social media. Social media has become the brand for products that owe their success to the social media advertising platform.




Source stories: The under utilization of social media