simon sinek: people who believe

The goal is to do business with people who believe in what I believe. Simon Sinek breaks this notion down into about three parts. Enlightening to say the least.

TED - FROM How Leaders Inspire: Simon Sinek: How Great Leaders Inspire Action

The Law of Diffusion is explained. It's all about biology, not psychology.

new lessons

The study of entrepreneurship is said to be abstract. That according to Zachary Yungst, co-founder cater2.me. Skills give perspective. Start-ups need good skill development to suceed.

They are:

• Sell quickly
• Build relationships
• Engage client referrals
• Understand the scope

Be aware of the market pressures - they create value.

Here's the link to the original post.

Your first set of customers will become your advisors.