the sunny side of social

I read a story recently about social proof. Social proof is measured by the number of "likes" ans "shares" on Social Media platforms. The more the better. I don't disagree with this. I, in fact, agree. We all seem to want the post or video or whatever else to go "viral". All of us want our social moment in the sun.

If you feel "left out" on hits, clicks, shares and likes, don't get frustrated and disappointed. I feel oftentimes that the traffic on my posts are stagnant. That, however doesn't stop or keep me from posting, researching, and writing. I, for one, enjoy the Social Media space. Many of us do and think of having an audience. Most of that audience comes from platforms like Facebook and Twitter. That's good. That's a start. Be thankful you have an audience. It might not be quantity, so think quality.

Here's a story I picked up that goes along with what I am getting across.

Long ago, a band of minstrels lived in a faraway land. They traveled from town to town singing and playing their music in hopes of making a living. They had not been doing well financially, however. Times were hard and the common people had little money to spend on concerts, even though their fee was small.

 

The group met one evening to discuss their plight. "I see no reason for opening tonight, " one said. It's snowing and no one will come out on a night like this." Another said, "I agree. Last night we performed for just a handful. Even fewer will come tonight."

 

The leader of the troupe responded, "I know you are discouraged. I am too. But we have a responsibility to those who might come. We will go on. It is not the fault of those who come that others do not." 

 

Heartened by his words, the minstrels gave their best performance ever. After the show, the old man called his troupe to him again. In his hand was a note, handed to him by a member of the audience just before the door closed. Slowly the man read, "Thank you for a beautiful performance." It was signed simply, "Your King."

 

Learn Social Marketing to the Business Customer 

Have Mondays in the Sun

Keep concentrating and focusing on your Social Media presence. Discover the sunny side of social. You might just be surprised who is in the audience.

network performance

"Doing more with less" is beyond cliche'. Challenges include shrinking budgets and increasing workloads. A good rule is that an 18% productivity improvement in performace is needed. Performance enablers are needed. This productivity increase can be achieved with a new approach through collaboration across networks.

The traditional view of successful performance focuses on assignment completion. That's it, nothing more. This view is changing. Goals are more complex with the rise of social media. Discussions and decisions are increasingly driven by data. Workflow requires more collaboration across a variety of platforms, both internal and external. Contributions require capitalization of networks. Their is a strong attraction of network performance and organizational success.

To achieve gains in productivity, better management of network performance is needed. In practice, effective network performers consistently demonstrate behaviors that contribute to their networks. This includes, but is not limited to, harnessing great ideas from other parts of the organization and applying them to one's own work. Opinions and feedback are two other categories in this application.

Concentrate on network performance. Identify connections and cultivate relationships by identifying influencers. They help with priorities.

Only through a new perspective of network performance will we be able to achieve better productivity performance.

the consumer culture

The definition of the consumer culture as the way enterprise apps go are social intuitive interfaces that borrow heavily from Facebook, Pinterest, Twitter, and other mainstays.

One solution is the cloud-based collaboration tool that combines social media and project management. Email for project collaboration can be difficult to manage. Plus feed images are popular with marketing team members.

Video is also becoming a popular way to communicate and share ideas.

Coordination of project teams with "spaces" for group conversations associated with calendar events and tasks are special.

When choosing a solution be sure ease-of-use is evident.

Introducing @wildfireapp's 12 Months of Social: Non-stop social marketing tips for 2013. Check it out! bit.ly/151BJMv #12mosocial
— Wildfire by Google (@wildfireapp) February 14, 2013

melding ad and the brand

Social media has revolutionized the advertising spectrum. The brand has been elevated to levels which promotes the advertising as well. The advertising platform is social media. Social media has become the brand for products that owe their success to the social media advertising platform.




Source stories: The under utilization of social media

social interactions

People are knowledge repositories and the brain manages information. Innovation involves knowledge sharing. Social media may only offer the illusion of social connection. Value shared knowledge.

Source story for this post: Innovators are Conversational Architects

social media tips

New trends are dominating the social media landscape. Visualization is important. This allows us to optimize a content marketing plan. Competitive research is at a premium. This improves the social presence.

Social platforms are complementing each other. Use this to advantage. Visualization has evolved into a feature for tapping into social media resources. There was a time when social media was a striving to find a place for visualization. Not any longer.

Go mobile. Growing at a very fast pace.

Source story for this article.
6 social media trends