Monday, January 28, 2013

10 copywriting ideas

Artistic advertising allows you to create content marketing that effective.

copyblogger.com has a good article on 10 ways to create good copy.

Writing good copy is both an art and a science.

Tuesday, January 22, 2013

a new one

A self-esteem booster.

Link to story:

Guns, Boobs, and Facebook Fantasy
http://www.psychologytoday.com/blog/swim-in-denial/201301/guns-boobs-and-facebook-fantasy

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Sunday, January 20, 2013

melding ad and the brand

Social media has revolutionized the advertising spectrum. The brand has been elevated to levels which promotes the advertising as well. The advertising platform is social media. Social media has become the brand for products that owe their success to the social media advertising platform.




Source stories: The under utilization of social media

attitude and success

If we think our best days are ahead of us, we find solutions to our problems much easier. 

Link to story:

Your Attitude Determines Whether Or Not You'll Succeed
http://www.businessinsider.com/attitude-determines-success-2013-1

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the amazing chart

It's about the economy.
Link to the story:

The Simplest Stock Market Indicator In The World Continues To Work Amazingly
http://www.businessinsider.com/january-20-sp-500-vs-initial-claims-2013-1

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Tuesday, January 15, 2013

self-directed play

Much can be said about the benefits of children who play on their own.

Link to story:

A More Resilient Species
http://boingboing.net/2013/01/15/a-more-resilient-species.html

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new purpose

There is a growing number of people who have started new companies that are making money. These people have a new purpose and we are part of it.

Link to story:

"Conscious Capitalism" Is Not an Oxymoron
http://blogs.hbr.org/cs/2013/01/cultivating_a_higher_conscious.html

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social interactions

People are knowledge repositories and the brain manages information. Innovation involves knowledge sharing. Social media may only offer the illusion of social connection. Value shared knowledge.








Source story for this post: Innovators are Conversational Architects


Sunday, January 13, 2013

mastermind (a review)

System 1 and System 2

Link to story:

Mastermind: How To Think Like Sherlock Holmes (A Review)
http://bigthink.com/insights-of-genius/mastermind-how-to-think-like-sherlock-holmes-a-review

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alzheimer's an art

Imagination and creativity.

Link to story:

Weekend Diversion: Combatting Alzheimer's with Art
http://scienceblogs.com/startswithabang/2013/01/12/weekend-diversion-combatting-alzheimers-with-art/

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less convinced

Keeping history is all about the packaging. 

Link to story:

The more you read, the less convinced you are
http://blogs.discovermagazine.com/gnxp/2013/01/the-more-you-read-the-less-convinced-you-are/

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great literature and therapy

Reading Shakespeare and others recharge the brain. Help us reflect.

Link to story:

How reading Shakespeare and Wordsworth offer better therapy than self-help books
http://www.dailymail.co.uk/news/article-2261636/Reading-Shakespeare-provides-bigger-boost-self-help-book.html

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stories persuade people

Visuality and context are key.
Link to story:

Ten Proven Ways to Create Better Stories And Persuade People
http://www.businessinsider.com/strategies-for-persuasion-2013-1

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stories persuade people

Visuality and context are key.
Link to story:

Ten Proven Ways to Create Better Stories And Persuade People
http://www.businessinsider.com/strategies-for-persuasion-2013-1

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Saturday, January 12, 2013

social media tips

New trends are dominating the social media landscape. Visualization is important. This allows us to optimize a content marketing plan. Competitive research is at a premium. This improves the social presence.

Social platforms are complementing each other. Use this to advantage. Visualization has evolved into a feature for tapping into social media resources. There was a time when social media was a striving to find a place for visualization. Not any longer.

Go mobile. Growing at a very fast pace.

Source story for this article.
6 social media trends

Friday, January 11, 2013

20 content ideas

Link to story:

20 Ideas for Content that People Love to Share on Social Media
http://www.jeffbullas.com/2013/01/10/20-ideas-for-content-that-people-love-to-share-on-social-media/

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Saturday, January 05, 2013

how to change

A connection built on ideas. 
Link to story:

Failing to Start: Why We Accept Mediocrity and How to Change
http://www.socialmediaexaminer.com/failing-to-start-why-we-accept-mediocrity-and-how-to-change/

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this might not work

Taking Seth's advice, because he did.
Staying focused.
Link to story:

Seth's Blog
http://sethgodin.typepad.com/seths_blog/2013/01/out-on-a-limb.html

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new media strategy

Social media ideas according to the movie "It's a Wonderful Life". 

Link to story:

Social Media Marketing According to "It's a Wonderful Life"
http://www.forbes.com/sites/jonathansalembaskin/2013/01/05/social-media-marketing-according-to-its-a-wonderful-life/

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Thursday, January 03, 2013

the powerful prosumer

You might have heard of this. A professional product with a consumer price. How about a consumer service too? Prosumers can be the guide to finding unmet demand. 1

Prosumers are a great category. They are interested in the breakthrough product and are generally able to buy the product now or in the near future.

Category creation is the ultimate growth strategy. 2
Starbucks is a prime example of a company creating categories. They did  this with espresso-based products. Consumers are receiving better products as a result.

Sources:

1. Target Profitable Prosumers
2. Category Creation Is the Ultimate Strategy

Twitter feed for source articles author: Eddie Yoon


Wednesday, January 02, 2013