2013 online marketing trends

Consumers are researching products more.

» Online Marketing: Top Trends for 2013
http://www.adexchanger.com/data-driven-thinking/online-marketing-top-trends-for-2013/

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inferno

The release for Dan Brown's fourth book is set for May 14, 2013.
Brown said that there will be more codes, secrets, and mystery in Inferno.

talent analytics

Payroll for some companies is 40% or more of total revenue. New resources do matter.

Link to forbes.com story:

BigData in Human Resources: Talent Analytics Comes of Age
http://www.forbes.com/sites/joshbersin/2013/02/17/bigdata-in-human-resources-talent-analytics-comes-of-age/

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leaders and strategies

Solve problems and improve performance. Use employee decision making models. Leaders see to it that problems are solved. Transformational strategies motivate people through values.

Share the vision.

Link to the story from work911

LEADERS USE STRATEGIES FLEXIBLY
BALANCE LONG-TERM AND SHORT-TERM NEEDS

value motivation

Keeping Yourself Motivated - ow.ly/hulPh

— Harry Che (@GoalsOnTrack) February 18, 2013

train the brain for positivity

Affirmations deluxe. Be grateful.

Link to the story:

How to Train Your Brain to Stay Positive
http://www.entrepreneur.com/blog/225683?hootPostID=c67563815d36597f3f812ffd838d49b6

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awareness, interest, desire

The new purchase loop. 6 areas of interest.

Link to the story:

How Inbound Marketing Aligns With the New Purchase Loop
http://blog.hubspot.com/blog/tabid/6307/bid/34158/How-Inbound-Marketing-Aligns-With-the-New-Purchase-Loop.aspx

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rebranding the old

Marketing is the narrative, not the substitute. 

Link to the forbes.com story:

Lincoln and American Give Us New Branding the Old Fashioned Way: Smoke and Mirrors
http://www.forbes.com/sites/jonathansalembaskin/2013/02/09/lincoln-and-american-give-us-new-branding-the-old-fashioned-way-smoke-and-mirrors/

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what if

Tap into the creative process.

Link to forbes.com story:

The Power Of "What If"
http://www.forbes.com/sites/mikemyatt/2013/02/08/the-power-of-what-if/

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google+ content strategies

Link to story:

64 Google+ Content Strategies [Infographic]
http://www.copyblogger.com/google-plus-content-strategies/

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social media: the event

Did you miss the social event? Via the social medium?

Link to story:

How social media is becoming as important a live event as the live event itself
http://gigaom.com/2013/02/04/how-social-media-is-becoming-as-important-a-live-event-as-the-live-event-itself/

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experience vs. leadership

Where we've been to where we are going.

Link to story:

How Important is Experience to Great Leadership?
http://www.terrystarbucker.com/2013/02/03/how-important-is-experience-to-great-leadership/

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