Marketing is the narrative, not the substitute.
Link to the forbes.com story:
Lincoln and American Give Us New Branding the Old Fashioned Way: Smoke and Mirrors
http://www.forbes.com/sites/jonathansalembaskin/2013/02/09/lincoln-and-american-give-us-new-branding-the-old-fashioned-way-smoke-and-mirrors/
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Sent from Zite, available for free in the App Store.
Lincoln and American Give Us New Branding the Old Fashioned Way: Smoke and Mirrors
http://www.forbes.com/sites/jonathansalembaskin/2013/02/09/lincoln-and-american-give-us-new-branding-the-old-fashioned-way-smoke-and-mirrors/
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Sent from Zite, available for free in the App Store.
Sent from my iPhone
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