I came across a post about product placement. In two products' cases the placement is on the show Mad Men. The products are Lucky Strike cigarettes and Canadian Club whiskey.
The article is on avclub.com
One item in the article suggests why we partake in products is because our parents used them.
I go along. I don't drink Canadian Club much, but when I do I think of my dad. Because he drank it.
Advertising and Mad Men on Amazon