- Clean up the mess - Scrub clean the data for a centralized database
- Follow the leader - Indentify a single point person for any project
- Present a unified front - Coordinate with the IT department
- Keep your eye on the prize - Have both long-term and short-term goals and communicate
- Curb the enthusiasm - Have realistic expectations. Don't expect too much too fast
- Put it down on paper - Prepare a MRD (marketing requirement document) for needs
- Be wary - Know what you are going to spend on a project and for what
Marketing
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