Sunday, March 13, 2005

multichannel marketing main points

  • Multichannel customers are now a majority. More that 65 percent of 2004 holiday shoppers used more that one channel to purchase.
  • Implementing effective multichannel strategy "entangles" customers and increases actual and future lifetime customer value.
  • Customer migration, leading customers toward their most valuable channel, is the cutting edge of multichannel strategy.

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