Saturday, March 12, 2005

seven steps to smarter marketing

  1. Clean up the mess - Scrub clean the data for a centralized database
  2. Follow the leader - Indentify a single point person for any project
  3. Present a unified front - Coordinate with the IT department
  4. Keep your eye on the prize - Have both long-term and short-term goals and communicate
  5. Curb the enthusiasm - Have realistic expectations. Don't expect too much too fast
  6. Put it down on paper - Prepare a MRD (marketing requirement document) for needs
  7. Be wary - Know what you are going to spend on a project and for what

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