Sunday, March 13, 2005

executives want customer data

In a survey conducted by Teradata and Buzzback Market Research, 21% of the 192 senior executives interviewed say they desire information about future customer needs and preferences.

future customer needs and preferences 21%
consumer purchasing habits of competitive products 14%
future purchasing habits 11%
financial and investment information 9%
other customer data and information 9%
how customers decide where and what to purchase 7%
customer satisfaction and feedback 7%
general competitor information 6%
product information and product feedback 5%

To read the report go to

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