Monday, March 14, 2005

marketing optimization technology

Comprises three components or some combination of the three:
  1. Campaign management (CM): An overarching term that comprises activities ranging from planning and strategy to tracking statistics, schedules, and other metrics of multiple advertising campaigns across a combination of distribution channels.
  2. Marketing resource management (MRM): Helps marketers achieve maximum efficiency by providing practitioners across all locations, channels, and brands with tools that help drive and measure their marketing initiatives.
  3. Enterprise marketing management (EMM): Drives enterprisewide effectiveness through the formalization and unification of best marketing practices, organizationwide technology infrastructure, metrics/measurement, training, and change management processes.

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