- Campaign management (CM): An overarching term that comprises activities ranging from planning and strategy to tracking statistics, schedules, and other metrics of multiple advertising campaigns across a combination of distribution channels.
- Marketing resource management (MRM): Helps marketers achieve maximum efficiency by providing practitioners across all locations, channels, and brands with tools that help drive and measure their marketing initiatives.
- Enterprise marketing management (EMM): Drives enterprisewide effectiveness through the formalization and unification of best marketing practices, organizationwide technology infrastructure, metrics/measurement, training, and change management processes.
Monday, March 14, 2005
marketing optimization technology
Comprises three components or some combination of the three: